In the News
Kenilworth Media Acquires Hubbard Marketing & Publishing Ltd
Kenilworth Media, Inc. of Richmond Hill, Ont., has acquired Hubbard Marketing & Publishing Ltd., of Toronto, Ont. The deal includes Hubbard’s three magazines, Pool & Spa Marketing; Piscines & Spas; Pools, Spas & Patiosand the prestigious Art of Water event.
Pool & Spa Marketing is published six times a year, plus an annual Reference and Directory. It is dedicated to providing North American swimming pool and spa/hot tub professionals with the latest news, products, services and techniques and is recognized as the authoritative voice of the pool and spa/hot tub industry, advocating best practices and encouraging excellence.
The French-language Piscines & Spas provides Quebec retailers, dealers, installers and service companies with the latest product information and market projections. The magazine is also the official publication of ‘Salon Splash,’ Quebec’s annual fall pool/spa trade show and conference.
Pools, Spas & Patios is the only Canadian consumer magazine targeted to the backyard leisure/recreational water market. The magazine encourages readers to relax, retreat and rejuvenate through the creation of a backyard oasis that not only reflects their own personal style, but embraces the age-old adage that water is soothing to the soul.
The annual Art of Water event showcases Canada’s top backyard artists who have successfully married water and landscaping to create unique backyard dreamscapes that reflect the harmony and individuality synonymous with leisure living.
In announcing the acquisition, Kenilworth publisher Ellen Kral said, "We are pleased to welcome the Hubbard magazines into the Kenilworth fold. This is a perfect fit for us, reflecting the diversity of our product portfolio."
"We are very excited to be part of the Kenilworth group of publications," said Richard Hubbard, president of Hubbard Marketing and Publishing Ltd. "The combination of the two companies will be a boon to both advertisers and readers, positioning the magazines for continued growth and expansion in the pool and spa market."
Kenilworth First Canadian Publisher to Use Next Generation Internet Technology
With the launch of its "1-Minute Franchise Finder," Kenilworth Media Inc., of Richmond Hill, Ont., becomes one of the first publishers in Canada to bring Next Generation Rich Internet technology to the forefront of magazine Web design. A patent is pending.
"This is the world’s first, all-inclusive database of franchises available for sale (and re-sale)," explains Kenilworth president Ellen Kral. "The 1-Minute Franchise Finder allow users to search from a wide variety of data fields and ‘drill down’ for specific information at high speed.
The use of next generation search functions makes the design and functionality of the site fast, intuitive and easy to navigate."
Kral adds the functionality associated with the technology behind the 1-Minute Franchise Finder can help publishers strengthen the relationship between a magazine and its website—offering readers improved interactivity between the two mediums—and opening the door for alternative revenue streams.
Kral suggests publishers can leverage the versatility of the technology to not only sell banner ads, but other services like preferred listings, pay-per-lead options, end-user fees and subscriptions.
About the 1-minute Franchise Finder
The 1-Minute Franchise Finder (www.1minutefranchisefinder.com) is part of the Canadian Business Franchise group of publications, which includes a bi-monthly magazine, an annual Directory, and a franchising Handbook. Kenilworth publishes eight different magazines in both the consumer and trade markets in Canada and the U.S., serving sectors such as jewellery, government, sciences, turf, signage, and construction.
Kenilworth Sells Pet Publications
PET BIZ
Kenilworth Media, Inc. of Richmond Hill, Ont., is pleased to announce it has reached an agreement on the sale of PET BIZ magazine to Rolling Rhino Communications Inc. of Winnipeg, Man.
"PET BIZ has made great inroads into the pet retail industry since its launch in the fall of 2004," said Kenilworth president Ellen Kral. "The decision to sell a publication of this calibre can not be entertained without first finding a company who shares a passion for publishing, and in particular, a keen interest in the pet retail business. I feel we found that in Rolling Rhino Communications."
"The economies of scale necessary to produce a magazine like PET BIZ favours a publisher who can readily respond to the needs of the marketplace, much in the same way pet retailers react to the needs of their diverse customer base," continued Kral. "I believe Rolling Rhino is well positioned to build on the initial success of PET BIZ and take it to the next level."
"I am very pleased to have such a respected publication like PET BIZ join our group of magazines," said Rolling Rhino president Sean Thiessen. "It is a natural fit for our company given our experience in the pet retail industry. We will continue to work closely with the pet retail trade, ensuring PET BIZ remains an authoritative voice on issues relevant to today’s pet professional."
PETS Magazine
Kenilworth Media, Inc. of Richmond Hill, Ont., is pleased to announce it has reached an agreement with Simmons Publishing Ltd. to sell PETS Magazine.
"PETS is a leader in the Canadian pet market. Our special care guides and unique distribution through veterinary clinics across the country has been a catalyst for growth," said Kenilworth president Ellen Kral. "The decision to sell a publication like PETS is one we do not take lightly. The competitive nature of the pet marketplace favours a nimble publisher who can provide personalized service in a cost-effective manner."
"Given the size and nature of their operation, Simmons Publishing is ideally suited for the pet market and is uniquely positioned to take PETS well into the 21st Century," continued Kral.
"I am very excited about the opportunities PETS Magazine has to offer. I feel the publication has an important role to play in educating owners on the responsible care of their pets," said Simmons Publishing president John Simmons. "PETS’ unique relationship with Canadian veterinarians is one I wish to build upon and I am confident readers will continue to view the magazine as their preferred choice for pet health information."
Kenilworth Purchases Franchise Publications
Kenilworth Media, Inc. of Richmond Hill, Ont., is pleased to announce it has reached a deal with CGB Publishing Ltd. of Winnipeg, Man, to purchase Canadian Business Franchise magazine. The deal also includes the Canadian Business Franchise Directory and the Canadian Business Franchise Handbook. Terms of the agreement were not disclosed.
“We are very excited about the purchase of these leading franchise publications,” said Kenilworth president Ellen Kral. “Kenilworth has a proven track record of producing quality magazines in a number of key markets and I am confident our expertise in sales, design and editorial will enable us to build upon the favourable position already enjoyed by these publications in the franchise marketplace.”
“What’s more, the entrepreneurial spirit of the franchise industry mirrors our corporate culture, and our own experiences working within several different industries gives us a strong foothold into the many diverse markets served by franchises.”
Kenilworth publishes 10 different magazines in both the consumer and trade markets in Canada and the U.S., including government, construction, signage, jewellery, chemical, turf and pet care.
Kenilworth Launches Jewellery Magazine
Diamonds may well be a girl’s best friend, but it’s a dream few will ever realize without the guidance and support of jewellery retailers. And retailers need to know the latest products, designs and trends if they are to put that sparkle in their clients’ eyes. Enter Jewellery Business, Canada’s newest voice of the Canadian jewellery retailer.
Published six times a year, Jewellery Business is the latest publication from Kenilworth Media Inc. of Richmond Hill, Ontario. While the primary focus of the magazine is to provide in-depth commentary and critical analysis on issues affecting the Canadian retail jeweller, Jewellery Business goes even further by taking readers on a behind-the-scenes look at the processes that drive the industry.
"We have assembled a team of leading jewellery experts whose breadth of experience will ensure our editorial is not only timely, trusted and topical, but truly speaks to the specific needs of this diverse industry," said Kenilworth president Ellen Kral.
The first issue of Jewellery Business debuted at Jewellery World Expo in August 2005, in Toronto.
Kenilworth Inks Deal to Publish U.S. Magazine
Kenilworth Media Inc., Richmond Hill, Ont., is pleased to announce that it has reached an agreement with the American Chemistry Council (ACC) to publish the organization’s new magazine, American Chemistry.
American Chemistry is the U.S. industry’s celebratory voice, advocating a better understanding of the benefits of the business of chemistry, detailing its positive impact on the world. While addressing some of the current challenges facing the business of chemistry today, American Chemistry seeks to highlight its essential nature and benefits to everyday life.
Published six times a year, American Chemistry boasts a circulation in excess of 14,000 key industry personnel, regulatory officials and consultants who make and influence the decisions and policies that govern the business of chemistry in the United States.
"I am thrilled with the ACC’s decision to select Kenilworth as its partner in this exciting new project," said company president Ellen Kral. "American Chemistry is unlike any other publication the U.S. market today, and represents our third U.S. publishing venture."
American Chemistry will make its debut in Las Vegas in early May at the ACC’s Responsible Care® Conference. [Note: Responsible Care is the U.S. chemical industry’s award-winning performance improvement initiative. The ACC launched the U.S. Responsible Care initiative over 16 years ago to ensure the industry makes health, safety, security and the environment a top priority. Participation in the Responsible Care initiative is mandatory for members of the Council.]
Kenilworth publishes number of different magazines in both the consumer and trade markets in Canada and the U.S., including retail, jewellery, government, sciences, construction, signage and turf care.
Kenilworth Purchases Pet Commerce
Kenilworth Media, Inc. of Richmond Hill, Ont., has finalized a deal to purchase Pet Commerce magazine from August Communications Inc. of Winnipeg, Man. Terms of the deal were not disclosed. "We are very excited about the purchase of Pet Commerce," said Kenilworth president Ellen Kral. "We felt it was a natural fit for us given our existing presence in the pet marketplace with our consumer publication PETS Magazine and our retail title, PET BIZ.
"There are many natural synergies that exist between Pet Commerce and PET BIZ. We feel we will be able to build on their strengths by combining them into one publication that provides the Canadian pet retail industry with an authoritative voice on the issues affecting retailers and the competitive market they serve.
As part of our commitment to deliver excellence to both our readers and advertisers, I am pleased to announce a new section within PET BIZ called ‘Pet Commerce’ which will spotlight the new products and trends within the industry."
Published bi-monthly, PET BIZ readers include those that make and influence the purchasing decisions across the pet supply market: pet retail outlets, mass merchandiser pet departments, groomers, pet supply wholesalers and other stores selling pet supplies.
Distributed by veterinarians since 1983, PETS Magazine focuses on the unique relationship between humans and animals. With a paid national circulation of nearly 45,000, PETS Magazine is considered the authoritative and most trusted source on pet care delivering veterinarian-approved advice six times a year.
Kenilworth Launches New Pet Trade Magazine
Kenilworth Media Inc. is pleased to announce the launch of a new trade magazine for the pet retail market. PET BIZ, published six times a year, is targeted to more than 7,000 pet retail outlets, mass merchandisers, groomers, pet supply wholesalers and others involved in selling pet supplies.
"Our research indicated there was a need for a magazine that could provide pet specialty retailers with information that was not only unique to their market, but also provided practical business advice," said Kenilworth publisher Ellen Kral.
Regular editorial departments in PET BIZ include merchandising, human resources, industry and pet health news, new products and retailer profiles.
Other features include coming events, people on the move, and "The Back Room"— a lighthearted look at the retail business through the eyes of renowned author/humorist William J. Thomas.
"We understand that as entrepreneur, pet retailers could benefit from some ideas on how to further their business, and we are hoping to help," adds Kral. "However, that does not mean we are trying to tell people how to run their business, on the contrary, we want to work with retailers to help maximize profits through effective merchandising, marketing and building customer loyalty, etc. We also hope to shed some light on the complexities related to the retail pet market."
The first issue of the tabloid-sized PET BIZ debuted at the Pet Industry Joint Advisory Council (PIJAC) Canada’s 16th Annual National Pet Industry Trade Show in Toronto.