Wild things Sterling silver brooch with prong-set marcasites, dyed Cornelian cabochons, and red and brown enamel by Larus Inc. By Deborah Yonick artistic hand. Jewellery designers are capturing inspiration from nature's motifs, symbolic of our longing to reconnect with the world around us. Trend trackers forecast the 2009-2010 fall/winter season as extremely optimistic, brimming with respect for nature and the environment, along with radiant self-expression. Our desire to return to natural elements is encouraged by our fast-paced, techno-savvy lifestyles that have us more connected to digital devices than the people and environments around us. O ur growing concern for the planet is not only fuelling demand for eco-friendly products, but also for creative works inspired by our Earth Mother's According to Trendwatching.com, "the future has never looked greener, mainly because creating a more sustainable economy is not an option, but a necessity." This consumer trends firm in Amsterdam, The Netherlands, sees an `eco-bounty' of opportunities for brands involved in the epic quest for a sustainable society. But don't bank on eco-fatigue in the foreseeable future. According to a recent study conducted by Opinion Research Corp., for Green Seal and EnviroMedia Social Marketing, four out of five consumers say they are purchasing green products and services--often at a premium-- despite the recession. Brands that lose their eco-focus may find themselves left out in the cold when the global economy picks up. The `You' in luxury Creativity and progress continue to derive inspiration from nature, now highly regarded as an everyday luxury in our great quest for harmony. As brand professionals grapple with deciphering the future of luxury and what will define it in the years to come, 44 Jewellery Business June 2009 JB_Jun09.indd 44 5/11/09 2:09:09 PM